The Pain
Honestly, is there a single cereal mascot from a bag that anyone ever remembers? Maybe those Kangaroos, I guess. That’s about it.
While we’re on the subject of cereal… Here’s a interesting factoid I recently learned. Next time you’re in the cereal isle, pay attention to what direction all the characters are looking. Go do that now. I’ll wait.
You back yet? No? okay.
Alright, good. Notice something?
They’re all looking down. Weird!
Apparently, this is a marketing thing. They noticed that all the kids would look up at the shelves, so to compensate, all the mascots look down at the kids. Like, “Pssst- Hey kid! Yeah, you! I SEEEEE YOOOOUUUUU!” Kinda creepy, but whatever.
And now you know.
And knowing is half the battle.
Yup. The other half is explosions!
If I carefully looking at him, … Benton is a dog, or uhmm… Raccoon! (Probably, if I’m correct) Well, about the cereal mascot, yeah.. almost cereals have its mascots looking down. What?! No, I’m Indonesian, and cereals product choice is completely different here. And some people rather ate sandwiches, rice, or even porridge than cereals, because almost people here is still traditional..
To be honest, I didn’t design Benton to be any specific animal, but something along the lines of a Raccoon-Ferret-Dog seems right.
Well.. Ha ha.. You did it Scott.. And what is the pain of bein’ cereal bag mascot? Anyway, poor Benton..
i never knew that they made bags of cereal… poor benson.
Malt-O-Meal makes a lot of them.
As someone who often opts for bag cereal, I can say I can’t remember any of the mascots… I think there is a polar bear on the frosted flakes I bought a while ago though.
You gotta love those Crusty Clumps!
Crusty Clumps: Number One in Savings, Number Two in Fiber Content!
Crusty Clumps: Now sold in burlap sacks!
Free root vegetable in every sack!
So did you draw Benton looking up to stick it to the man, or because the bag cereals are on the bottom shelf in some stores?
Maybe both? I don’t think he cares one way or the other.