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Wizards are the substitute teachers of the cereal world. If you need a temp mascot, wizards will do it, and they almost always work for low pay. Kids apparently don’t like them though, since not a single wizard has stood the test of time on a cereal box. Waldo the Wizard, The Alpha-bits Wizard, Whoo: the Wizard of Oats, and even ol’ Cookie Jarvis are not household names, sadly.